Some of my friends know me as Maff or Pealo — as well as several other, less frequently-used nicknames. I hardly ever mention this in person because it means I have to spell them out for people, so it’s generally easier for everyone involved if I just introduce myself as Matt. But you can take your pick…
I used to design primarily for the web, but since studying at Shillington I have covered visual communication in a broader sense. I’ve worked on a wide range of design projects for a variety of clients over the years – everything from brand identities for fashion designers and WordPress websites for producers, to illustration for festivals and corporate brochures and brands. I am often sub-contracted by design agencies too, either working remotely or in-house.
I have my own network of freelance contacts, working in various disciplines ranging from web and app development to search engine optimisation and copywriting. Which means I can take on a wide array of projects that I otherwise wouldn’t be able to complete single-handedly, while you get all of the cost and skill advantages of using a freelancer.
My creative process is very in-depth… I start every project by thoroughly researching my client’s business or organisation, before arranging my research into notes / moodboards and sketching out multiple ideas and variants. Starting each job in this way allows me to produce something that clearly communicates my client’s message, that is both interesting and fit for purpose. It gives you a chance to watch it develop and give your feedback, so we create something you really love.
When I’m not busy designing I can normally be found either mingling with other creatives or at the @climbinghangar. I like to keep my blog updated as much as I can — mainly with ramblings, opinions and advice relating to the creative industries as well as occasionally posting various kinds of visual experiments.