A Family Optician booklet

Expanding on the identity that I designed for A Family Optician, this project involved designing a booklet that could be handed to customers after having their eyes examined.

Within the 20+ page booklet was a lot of advice written by the optometrists to help customers look after their eyesight, such as through their diet and exercise. It also contained a form for the optometrist to write what lenses were recommended for the customer.

We kept costs down by using stock photography (some of which was free). In order to keep consistent with the rest of the marketing martial, we re-used some of the illustrations that I’d done for the website.


Sports eyewear

Eyecare recommendation form

How to keep your eyes healthy

Children and their eyesight

Final spread with call-to-action