A Family Optician

An identity that I designed for a group of family-run, independent opticians. They wanted their rebrand to convey the heritage of the company as well as giving a friendly and inviting look — it needed to reflect the premium quality of the eyewear available without looking too expensive.

This project consisted of a logo design, illustrations and designing a number of website visuals… with the latter being handed over to the client’s web developers to build. I modified the logotype slightly to give a quirky nod to a pair of spectacles. I also worked on numerous illustrations to help convey any information in a friendly manner, whilst also helping to give the brand its own personality.


Website homepage


Website product page

More illustrations