Capture is an online learning journal for early years education providers.

My role was to rebrand the company in such a way that it would appeal to adults such as nursery staff and parents, so that they could help persuade nursery owners to incorporate the software into their nurseries.

I came up with an icon inspired by a trust fall to convey that Capture should be seen as a friend and partner to nurseries and parents. We went with Proxima Nova as the main typeface combined with a vibrant colour palette to give the brand a friendly feel but without looking too childish.


Business cards

Brand guidelines: cover

Brand guidelines: introduction

Brand guidelines: logo

Brand guidelines: colour

Brand guidelines: application