Lisa McConniffe

The brand identity that I created for womenswear accessories designer, Lisa McConniffe, was especially interesting to work on as it gave me the opportunity to work with another creative — one in a different discipline. Lisa’s work is often described as being ‘unexpected’ and so I conveyed this by basing her logo on a maze, formed partly by her initials. Other keywords I was working to included ‘majestic’ and ‘elegant’ which I aimed to portray through my choice of typefaces.

I carried the maze theme across the design of Lisa’s fold-out CV and business cards, both in a bold colour palette to pay homage to the use of colour in her work.


Business cards

CV: front

CV & business cards

CV: profile

CV: inside

CV: inside