Lisa McConniffe

Visual identity for fashion designer — Lisa McConniffe. Lisa’s work is often described as being ‘unexpected’ and so I conveyed this by basing her logo on a maze, formed partly by her initials. The identity as a whole needed to reflect a look of elegance.

I carried the maze theme across the design of Lisa’s fold-out CV and business cards, both in a bold colour palette to pay homage to the use of colour in her work.

Logo

Business cards

CV: front

CV & business cards

CV: profile

CV: inside

CV: inside