The Beautiful Ideas Co.

BICo was investing in sustainable ideas and innovative projects which make a positive impact in North Liverpool. In a 12 week period, those with ideas to make an impact were able to hone and craft their pitch for the investment.

My role consisted of designing a logotype, 6 illustrations / icons, 7 A0 sized posters to fit onto A-frames for launch events as well as visuals for a responsive website to be passed to the web developers to build.

The illustrations needed to convey each of the 6 growth opportunities for North Liverpool. I gave the identity a friendly and quite ‘cute’ look in order to give a positive message and show that North Liverpool has a lot of opportunities for growth.

Growth opportunities: icons

Launch event: welcome poster


Launch event

Launch event